During my time at Tint, I got the opportunity to make their rebrand from scratch. Tint is a InsurTech that help brands embed insurance and assurance into their platform. The startup initially struggled with a generic and outdated brand identity that didn’t reflect its customer-centric approach and technological innovation. The goal was to create a visual identity that balanced credibility, approachability, and digital-first appeal, helping the brand stand out in a competitive industry. This project focused on the complete rebranding looking to redefine its market presence. As the Art Director, I led the creative vision, ensuring a fresh, modern, and trustworthy identity that aligned with the company’s evolving mission and their new moment. I worked in partnership with the Product Design Lead to unsure the new brand and design system would work seamlessly between Marketing and Product. The project included the production of several assets ranging from presentation templates to a completely new website.
Website wireframe on Figma
Thank you for taking a look!